The web has revolutionized the way many businesses operate, but one of the most powerful aspects of a website is still often overlooked and is not used to its full potential.
Every time a customer visits a page, they leave a trail of data: the website they came from, their geographic location, their company name, where they clicked, how long they visited for, the website they left you for, and so on. This information is a veritable goldmine and if used wisely it can be used to refine your site and make it perform better over time.
Take this example: a key client had a commerce site that was underperforming. By looking at the websites traffic data we could see that a link to special offers on their homepage was being clicked on very rarely. The page looked professional but the graphic used to highlight the special offers was not doing its job of bringing it to the visitors attention. By adding a subtle primary colour border around the link we increased click-throughs by over 800%!
Many small organizations do not have the expertise or the time to use this data to their advantage, that’s where we come in! As we are both website designers and website analysts we can ensure that your website evolves over time to achieve it’s full potential.
Naturally we won’t make the changes without your consent but every month we will analyze your data and will provide you with a report of our recommended changes. Once you give us the ok we can have the changes implemented in next to no time. And because we build all our websites to be easy to change and grow, we very rarely charge for the changes!!
Why not fill in your contact details in the form below so we can move things forward with your project today?